Shop Small. Think Laguna. Shop Local!

Small Business Saturday (SBS) is an annual American Express event that encourages consumers to support and shop at their neighborhood businesses.
We invite you to join us for a citywide sidewalk sale and help encourage our community to shop locally in Laguna Beach this holiday season!

This year, the Laguna Beach Chamber of Commerce is especially excited to announce the First Annual Promenade Tree Lighting,
taking place on Small Business Saturday at 6:00 PM! Thanks to our generous tree sponsor, Nick Hooper Real Estate Group,
we are bringing a little extra holiday magic to the Promenade, complete with complimentary face painting by the Boys & Girls Club.

How the Chamber Will Promote Laguna Businesses

The Laguna Beach Chamber of Commerce will:

1. Market Laguna Beach businesses and #ThinkLaguna #LagunaBeachChamber through print, social media, radio, and word of mouth. 
2. You will be added to a pamphlet letting our guests know who is participating!
3. Promote participating businesses and their Small Business Saturday offers through our social media channels, @ChamberLB. add us a collaborator! 

How Your Business Can Participate — FREE!

1. Participate in the Sidewalk Sale: See additional details on the following page. Offer a special deal, event, promotion, or contest specifically for Small Business Saturday.
2. Get Social: Promote your Small Business Saturday offering using #ThinkLaguna and tag @ChamberLB.
3. Spread the Word: Share and interact with the Chamber's Small Business Saturday social media posts to help amplify our community-wide promotion.

IMPORTANT: City Sidewalk Sale Rules & Regulations

Please read and follow all rules carefully. We will not be permitted to offer this citywide sidewalk sale again if participating merchants do not comply with these requirements.

1. Displays and signage must not extend into the public right-of-way.
2. Displays must not reduce or interfere with required parking.
3. Displays must not inhibit adequate ingress or egress to any building.
4. All displays must be removed by 10:00 PM on Saturday, November 28, 2026.

City Permitting Information

The Laguna Beach Chamber of Commerce will be filing a Temporary Use Permit with the City for the citywide outdoor display on November 28, 2026.

Any outdoor displays outside of this approved date must receive separate approval from the City.

For additional information regarding applicable permits and regulations, please visit:

www.lagunabeachcity.net

Let's make this Small Business Saturday a community-wide success!

Together, we can encourage residents and visitors to shop local, support our small businesses, and Think Laguna First!

Laguna Beach Chamber of Commerce
#ThinkLaguna | #ShopSmall | #ShopLocal | #LagunaBeachChamber