News Release: 2/4/2026. |. Iconic “Sea Castle” Comes to Market in Laguna Beach, Offering a Once-in-a-Lifetime Coastal Ownership Opportunity
One of Laguna Beach’s most iconic and storied oceanfront properties, known locally as the “Sea Castle,” has officially come to market. Located at 31971 Coast Highway in the heart of Laguna Beach, this extraordinary residence presents a once-in-a-lifetime opportunity to own a true piece of Southern California coastal history. Perched directly above the Pacific Ocean, the Sea Castle is distinguished not only by its commanding presence and architectural character, but by an increasingly rare and valuable
Updating Your Market Research Strategy to Match Business Growth
Laguna Beach Chamber of Commerce members know that markets shift quickly—tourism patterns fluctuate, customer expectations evolve, and competition rarely stays still. Scaling your market research is less about collecting more data and more about building a repeatable way to understand what’s changing and why it matters. Learn below about: How shifting business needs require adaptable research Practical ways to refine, expand, or automate your approach How to share insights efficiently with your
